International Ministries

For the Love of Potato Chips

September 22, 2011 Journal
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Potato chips don’t seem all that significant in the scheme of things. They are simply a snack food and don’t even have any nutritional value. They cost very little – just pocket change – and when in the mood for something crunchy with a little flavor, they somehow manage to convince us to give in and enjoy their momentary pleasure.

Insignificant? Hardly! In the US alone, $6 billion a year is spent on potato chips. Not a small amount by any means. This startling data was shared with me by a colleague in the anti-trafficking community who came to witness the extent of trafficking in our neighborhood. We are engaged in a fight against criminals who profit $32 billion through the trafficking of human beings. As a result of combined requests by the NGO community globally, $350 million is donated towards anti-trafficking measures. There is not enough funding to do the work well and yet $6 billion is spent each year on potato chips in the US alone.

I wonder if we underestimate the power we have to make a difference. Potato chips are seemingly so insignificant we hardly weigh the cost of buying them. But look at the impact when pocket change is added up together – $6 billion per year. I see amazing potential when I realize that for the cost of a bag of potato chips our efforts combined can make a huge impact in bringing an end to the horror of human trafficking and sexual exploitation. We may not have enough to share large amounts in this economic downturn, but together we can do some damage to the enemy’s camp and expand the kingdom of light.

Potato chips are taking the lead over abolishing human slavery by $5,650,000,000 per year in the US alone. I think we would all agree that potato chips are not more important than bringing freedom to those trapped in sexual exploitation and slavery. I hope you agree that by giving even “just” pocket change faithfully we can turn this around and support anti-trafficking measures around the world. We can make a difference – and if we all throw our “chips” in, it won’t take that much.


Annie Dieselberg
CEO and Founder of NightLight International

(Attachment used with permission by Matt Friedman, UNIAP)